Comments on: It’s not what you say

By: What exactly is your brand saying? » Lynsey Weatherspoon Speaks… And You Listen

Mon, 23 Aug 2010 01:55:53 +0000

[...] I’m a huge fan of the matchstic team and their awesome advice. Their past blog entry titled “it’s not what you say” caught my attention. If you asked your employees what your brand stands for, would they be able to [...]

By: Ray Jarrell

Ray Jarrell — Wed, 28 Jul 2010 16:52:46 +0000

Thanks for this Craig. Very useful. I am looking forward to hearing the answers.

By: Reid Davis

Reid Davis — Wed, 28 Jul 2010 14:20:34 +0000

Aha, now you’re speaking my language. Getting employees to buy in to the brand has been one of my tasks at times throughout my career, particularly at Delta Air Lines. The brand can be well defined and the company’s mission/vision/goals well thought out and executed, but often rank-and-file employees haven’t bought in simply because they don’t know. And that, of course, is where good internal communications strategies come in.

By: Craig Johnson

Craig Johnson — Wed, 28 Jul 2010 14:01:35 +0000

That’s a great point Richmond. I think about Howard Schultz’s recent comment, “Success is very shallow if it doesn’t have emotional meaning.” Employees, especially Gen Y employees, need to feel a larger purpose and meaning behind their work. It doesn’t have to fix everyone’s problems, but it should be something that adds to the world in a more significant way.

By: richmond chandler

richmond chandler — Wed, 28 Jul 2010 13:24:48 +0000

Craig interesting exercise. Little mystified with the “why does it all matter” I have a hard time with that one, I can only imagine a customer or employee. This is a question for the Dalai Lama regards Richmond