Their Open Happiness campaign commercials always ended with a simple, subtle riff referred to as their “Sonic Logo”. Pretty cool. But then consider that they used the melody as a flexible system for a global campaign – a melody that varied based on country and even time of year. And most recently they took the sound to a whole new level by incorporating it into K’naan’s World Cup Anthem.
You gotta watch and listen to this one to feel the breadth of what they accomplished with a few simple notes:
Amazing.
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