Steward the Momentum

Posted by Dustin Britt on July 30, 2010 Share

A simple question - what happens when the excitement of a concept turns to the hard work of implementation?

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Oh Microsoft, what big type you have!

Posted by Alvin Diec on July 29, 2010 Share

You didn't think Microsoft was still around did you? That is, in the mobile phone market. With iPhone and Android emerging as the top mobile OSes, Windows Mobile 6.5 has merely been hanging in the shadows.

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"What? Microsoft is hip... they use big type."

- David P Crawford

It’s not what you say

Posted by Craig Johnson on July 28, 2010 Share

I have spoken to many business leaders who have said something to the effect of "I know exactly who we are and what our brand stands for and means to our customers." But is that really what we're striving for?

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"[...] I’m a huge fan of the matchstic team and their awesome advice. Their past blog entry titled “it’s not what you say” caught my attention. If you asked your..."

- What exactly is your brand saying? » Lynsey Weatherspoon Speaks… And You Listen

Going Viral vs. Getting Results

Posted by Blake Howard on July 27, 2010 Share

Last week I talked about the success of the Old Spice, "Smell Like a Man" campaign, and this week I want to talk about what really matters, business impact.

Despite the viral success (20+ Million Views) on YouTube, the direct performance of the ad campaign has been less than stellar. It is a huge shift in positioning for the classic brand (See the commercials progression below) and so far it is not smelling so fresh.

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"Great comments by all here. One curiosity I have about this entire campaign by P&G is that it didn't seem to largely impact my buying experience. It got my excited..."

- Dustin Britt

No More Shallow Success

Posted by Craig Johnson on July 26, 2010 Share

I recently read Harvard Business Review's interview with Howard Schultz about his return to Starbucks.

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"I love how his focus was his employees an not the customer. If you have total buy in into your core purpose from your employees the customers will be much..."

- Quincy

Signal to the World

Posted by Dustin Britt on July 23, 2010 Share

India joined an elite group last week - one of only a select few that has a unique typographic symbol to represent its currency.

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The Search for Authenticity

Posted by Alvin Diec on July 22, 2010 Share

If there truly is consumer yearning for honesty, craftsmanship, and simpler times, the posers will be called out, the genuine will thrive, and the Jeep commercial will be right.

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"Personally, I laughed when I saw the Jeep commercial for the first time. They are pretty much saying, "Yeah, we weren't dependable, but we decided to give it a try..."

- David P Crawford

Who is this for?

Posted by Craig Johnson on July 21, 2010 Share

When a company is going through a rebranding process, it is important to constantly clarify the answer to the question "Who is this for?"

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Smells Like A Winner

Posted by Blake Howard on July 20, 2010 Share

By now, most people have seen or heard of the brilliant Old Spice guy twitter video responses. The campaign produced 30 second videos at a rate of sixty a day for three days! How in the world did they pull it off? And is it on brand for Old Spice?

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"[...] If you’re interested in the campaign, or just want to see more high-larious videos, then Matchblog has got you [...]"

- The Weekly Blogosphere Roundup | Handbag Blog from HandbagHeaven.com

Hear Happiness

Posted by Dustin Britt on July 16, 2010 Share

Sound can definitely be an interesting extension of a brand - one that can add meaning and experience. But creating a branded sound with a wide sweeping, flexible, global system? Of course its Coke who once again shows us how its done.

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