Four years ago I was introduced to Word of Mouth Marketing through our friends here in Atlanta at Fizz, a word of mouth marketing agency. I was intrigued by the concept and proceeded to attend a few WOMMA (Word of Mouth Marketing Association) conferences.

One of them was in Vegas and I'll always remember hearing Andy Sernovitz, founder of the Word of Mouth Marketing Association, speak for the first time.  He passed around a barf bag and asked everyone to drop in their business card and they would receive a free gift in exchange.  A few weeks later, I received a luggage tag made with my business card that Andy sent me.  What a great, simple idea.  He got my information and I got a gift in return.  That was one of the many lessons I learned about Word of Mouth Marketing.  It doesn't always take a big advertising budget to get people to pay attention.

Andy and his team at GasPedal are putting on a 1 day word of mouth learning event July 20th in NYC called Word of Mouth Supergenius.

Word of Mouth Supergenius is where you'll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You'll learn practical, hands-on techniques to get started, launch your program, and earn amazing word of mouth.  You'll ask questions, discover new ideas, and get answers from people who have been there, done that — and learn it all in just one day.

If you're interested in attending, use the code WELOVEMATCHSTIC and you'll receive 10% off.

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