"The most valuable of all talents is that of never using two words when one will do." - Thomas Jefferson

Could you ever get your brand down to one word?

Most people have trouble cleaning out their closet, much less cleaning out their company's message. Simplification is hard. Narrowing the focus is difficult. What's the one word you would want to be known for?

What are some words that come to mind right now for these brands?

Nintendo

Starburst

Ford

BP

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