The Power of a Word

Posted by Blake Howard on June 22, 2010 Share

"The most valuable of all talents is that of never using two words when one will do." - Thomas Jefferson

Could you ever get your brand down to one word?

Most people have trouble cleaning out their closet, much less cleaning out their company's message. Simplification is hard. Narrowing the focus is difficult. What's the one word you would want to be known for?

What are some words that come to mind right now for these brands?

Nintendo

Starburst

Ford

BP


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6 Comments

"BP - "Oops!""

- Brett

"BP- Small People"

- Blake Howard

"Ford = Truck"

- joshua

"Ninetendo= Mario"

- John

"Ford= Independent
BP= PlugIt
Ninetendo= Mike Tyson Punch Out (oops 4 words)"

- Quincy

"Nintendo= Wii Sports
Starburst= Type 2 Diabetes
Ford= Comeback
BP= Uh-oh

Blake, this is an outstanding game! Anybody up for four more rounds?

Nike

MINI

Facebook

Microsoft"

- Cory the intern

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