How Good is Good Enough?

Posted by Blake Howard on June 29, 2010 Share

This past Friday night myself and crew of friends went to try a new burger joint in town called YEAH! Burger. I was excited for two reasons, to see a beautiful brand identity and to eat gluten-free bread (big selling point for me).

The identity is incredibly fun, welcoming, and different. I love everything about it, from the wall decal illustrations to the menu design to the overall color palette. It feels like the new hip and trendy place to be in Atlanta (and the line out the door confirmed that). After the meal however, I heard several comments about the food as… "pretty good". There were no real complaints but there were no real celebrations either. The funny thing is, even though my burger was hoe-hum, I will probably go back and I'm sure others will as well.

It made me think "How good is good enough"? Can you get away with a "good enough" product by having a strong brand identity?


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6 Comments

"What's up with all the burger joints popping up everywhere? Trendy Trenderson.

Have you tried Farm Burger in Decatur. Similar color palette to Yeah! Burger but the food is off da fiyah chain son!"

- Crash Dixon

"Yeah."

- Jay Holden

"I still maintain that I felt the same way you did on my first visit... but on the second visit the food was much better. I also witnessed the on-duty manager handle a customer complaint in a very smooth manner. He turned a customer's potentially bad experience into a memorable one. 'Excited to see where this brand goes."

- Brett

"Great question. I wonder that sometimes too. It also works the other way around. What if the product is awesome and the ID is ho-hum? I think in this case the ID is so memorable it's making you stick around but probably won't keep you coming back if your experiences don't improve. Branding is communication. If the brand says one thing and the product says something else, chances are the consumer will go elsewhere after a bit. Just a thought. Great post."

- micah ellis

"This is a really interesting idea. In a perfect world, every brand's identity would be awesome and unique, with the product deserving the same attributes. But since we don't live in that perfect world, I think you can overcome selling an average product by having a great identity. I think this especially holds true in the restaurant industry, where atmosphere and customer service play a huge role in your opinion."

- Cory McCollum

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