Mike Landman is the founder and president of Ripple, an IT firm with a revolutionary approach to making companies more productive by putting people before computers. Mike is also the president of the Atlanta chapter of Entrepreneurs' Organization.

Mike attended Brand Camp last month and wanted to share a little about his experience, so without further ado, here's Mike…

For the uninitiated, Brand Camp is a two – day offsite immersion workshop digging into your brand, what makes it special, and what makes it different.

What makes it any different than reading Positioning or Zag? In theory, not much – the principles are the same ( in fact, they would both make for perfect homework for Brand Camp). The difference is that you actually DO the stuff. You leave with a brand brief. In your hands! And you do it all in 2 days with fantastic tutoring, mentoring, and perspective.

I think two things separate it from anything Ripple has done in the past:

1. Matchstic sends their founding partners to guide you through it. That’s pretty helpful since these guys do nothing but brand strategy all day. They are smart, passionate about brands, and committed to keeping things on track. They are great for brainstorming and advice of course, but also for a swift kick in the behind when needed.

2. There are four other companies doing it with you. That is pretty cool because everyone is working together. It really keeps the process from getting into ruts. The creative juices are always flowing, and there is always a “civilian” from one of the other companies to say “I don’t really get what your saying.” That is something you never really get when your working with just marketing people + your own people. Both can fall victim to the Curse of Knowledge, but there is no such curse when four other unrelated companies are in the room.

Also, you’re in the woods, getting to know other people with similar challenges, and eating grilled meats. Sitting around a conference table pales in comparison

The combination of marketing geniuses, regular folks and beer make the process a special one. It’s an experience I would highly recommend.

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To see more of Mike's ventures, check out Ripple and EO.

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