This is a blog post about the Black Keys.
More interesting than the record itself (which is mostly more of the same, with some new flourishes) is the strange marketing behind it. Strange, but very consistent. In the weeks leading up to its release, mysterious banner ads began appearing around music sites and blogs. They simply stated, with the venerable and underused Cooper Black: Brothers is a new album by the Black Keys.
Since then, everything else has followed suit. If the band purchased the font, they sure got their money's worth. Every piece has a pain-staking consistency to it — basically, Cooper Black on a black backdrop paired with dry, matter-of-fact quips. The ads state that they are ads; the music video has a humorous on-going subtitle running along the bottom.
As with the National's attention to detail with High Violet's artwork, I find it really nice when bands place such care into everything they do.
Brothers is out now.
2 Comments
"Thanks for this post. Love it when the worlds music and design clash successfully. I was going to ask if you read that piece on The National while I was reading this... then,lo... the next paragraph went on to talk about just that."
- Brett
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- Brittany