http://matchstic.com/blog/2010/05/5950/ Thoughts from a Brand Identity House Mon, 06 Feb 2012 19:08:23 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://matchstic.com/blog/2010/05/5950/comment-page-1/#comment-22777 Liam McCulloch Mon, 24 May 2010 13:41:17 +0000 http://matchstic.com/blog/?p=5950#comment-22777 Do you think Google will be able to keep it's brand intact or do you think it will become synonymous with internet searching? How can such a company advertise without becoming generic like Kleenex, Band-Aid, Velcro or Xerox? Do you think Google will be able to keep it’s brand intact or do you think it will become synonymous with internet searching? How can such a company advertise without becoming generic like Kleenex, Band-Aid, Velcro or Xerox?

]]> http://matchstic.com/blog/2010/05/5950/comment-page-1/#comment-22648 David Mon, 17 May 2010 16:15:32 +0000 http://matchstic.com/blog/?p=5950#comment-22648 Google seems to do a great job of recognizing the importance of brand identity. They have even managed to turn their name into a verb describing the service they provide. I don't know much about brand identity other than what I've read on the Matchstic Blog, but I would guess that this is pretty much the holy grail of brand identity accomplishments. Google seems to do a great job of recognizing the importance of brand identity. They have even managed to turn their name into a verb describing the service they provide. I don’t know much about brand identity other than what I’ve read on the Matchstic Blog, but I would guess that this is pretty much the holy grail of brand identity accomplishments.

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