Coolgle
This is from the Google office in London. The mosaic is comprised of 884 4×6 photos from around the city. A big and ambitious project but pretty achievable. Not to mention probably a ton of fun. What was the return on an investment like this? Probably took all day if not more. Who thought this would be a profitable use of time? Businesses don't really budget for things like this which I think is a mistake. Everyone is creative. No matter what you do for a living. We all feel a sense of ownership when we've created something. And we are more creative when we feel a sense of ownership. To own something makes us happy and makes us want to improve it, make it better. A happier employee is a more productive employee. So back to the mosaic, what statement does it make? The whole project was and is a display of corporate value. Value for creativity and the freedom to express it. Now, everyday every employee sees it and remembers what a great company they work for. Seems pretty worth while to me.
2 Comments
"Google seems to do a great job of recognizing the importance of brand identity. They have even managed to turn their name into a verb describing the service they provide. I don't know much about brand identity other than what I've read on the Matchstic Blog, but I would guess that this is pretty much the holy grail of brand identity accomplishments."
- David
"Do you think Google will be able to keep it's brand intact or do you think it will become synonymous with internet searching? How can such a company advertise without becoming generic like Kleenex, Band-Aid, Velcro or Xerox?"
- Liam McCulloch