Inaugural Brand Camp

Posted by Blake Howard on April 16, 2010 Share

Our core purpose is to Ignite Passionate Brands, no matter what form or fashion, and we are always trying to innovate new ways to live that out.

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"[...] in April, Blake and Craig from Matchstic asked if I’d want to come along to their new “Brand Camp”.  I helped out with some of the details, and got..."

- Stephen Hunton Atlanta Photographer » What am I? Reflections on Brand Camp.

The Energy of Desire

Posted by Dustin Britt on April 15, 2010 Share

500,000 iPad shipments later, Apple's latest device seems to have no shortage of demand. Despite the jokes and nay-sayers, the iPad is doing quite well. I still don't fully understand what its exact function is. Does that matter?

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"I don't have cable. I carry way too many books. I love apple. I am the perfect candidate for an iPad. When I want to sit on my couch to..."

- Blake Howard

The lid on it.

Posted by John Bowles on April 14, 2010 Share

Coffee lids… not exactly the most exciting collection.

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"This is an interesting post. It really makes you think. And you are right when you say "haven’t we all had that one 'bad lid'.” I had..."

- Liam McCulloch

Guest Post: Liquor Store & Andy Spade.

Posted by Alvin Diec on April 13, 2010 Share

Hello again. It's Daniel Cole. Today, I'd like to talk about the Liquor Store.

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"I want to go there too! Not just as a designer, but also as a consumer I think branding should go beyond logo, signage and other usual things and spread..."

- Priscilla S

The Masters

Posted by John Bowles on April 12, 2010 Share

I don't play golf nor do I even care too. But I love watching golf on a lazy Sunday afternoon. The hushed soft sound of the commentators and slow camera pans just put me right to… zzzzzzzzzzzzz.

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Survival Is Not Enough

Posted by Dustin Britt on April 9, 2010 Share

I've got to make it; I've got to survive. Through my own life's story this thought became a central focus. Survival. But over the last year - both in my personal life and in the midst of nationwide bailouts, bankruptcies, and lay-offs - a thought began to form that has rung even louder in my ears over the last few months: Life is about more than mere survival. People need a reason to survive. Something outside themselves. A purpose. And the same should be said for the function of any business.

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New Work: Cayamo

Posted by Alvin Diec on April 8, 2010 Share

Underneath that boat lie stories much bigger. We wanted to weave the narrative of Cayamo through all the bits and pieces that make up the experience. A compendium of poems, thoughts, stories, experiences.

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"Beautiful New Work! You guys have totally inspired my morning. I love the level of detail & palette."

- Kat

Out of Time

Posted by Craig Johnson on April 7, 2010 Share

Last week was our company retreat, and each time we do one, we walk away with some big changes in how we do things. There are several new things we're implementing as of this week (no, we don't mess around), but I thought I'd talk about one of them.

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"The Olive Garden gives me twice the amount of food at half the price, but I wouldn't eat there. Similarly, design should be valued according to the resulting quality and..."

- Alvin Diec

Calling All Interns

Posted by Blake Howard on April 6, 2010 Share

We are opening our doors to one Graphic Design 2010 Summer Intern, but this year we wanted to make the application process a little more interesting.

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"[...] Outside of all those things, part of what prompted me to try for the internship was the unique application process of making a poster and a story. I loved..."

- Hi, I’m New Here « Matchstic Blog

Zombie Brands

Posted by John Bowles on April 5, 2010 Share

Is a brand dead when stores stop selling it?

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"Here is another unused brand name that is ripe with potential: Liberace! Feel free to run with it."

- Liam McCulloch