Regional Brands

Posted by Dustin Britt on April 30, 2010 Share

Sweet tea in Massachusetts. Cheesesteaks in Phoenix. Bangers & Mash in Decatur. These food items original to specific regions have now made their way out of their home territories and into anyplace U.S.A. Is this a loss of experience? Is there a case for keeping some brands & goods isolated to specific regions?

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"I couldn't read this article and not comment.

First, the scarcity and demand issue is interesting - I think that the demand only grows inversely with scarcity as the..."

- Jacob

3D Fun Extravaganza

Posted by Alvin Diec on April 29, 2010 Share

Sometimes you come across a random thing on the Internet that blows your mind. And then you have to totally figure out how to do it.

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"Ha! 3D movies as the next big thing does not amuse me. This does:)"

- Priskers

Who are you?

Posted by Craig Johnson on April 28, 2010 Share

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"If you (and the rest of the stics) haven't seen the Blue Man Group, you simply must. While fun and fascinating it's really a 'masked' commentary on our identity, how..."

- Ross Gott

Guest Post: Principles / Top 5

Posted by Alvin Diec on April 27, 2010 Share

Daniel Cole here with a post on Principles. The capital P kind of principles. Unshakable principles can be hard to find today. After all, flexibility is a virtue in the modern world.

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"There's a professor at my school who formats her email text in Comic Sans and signature in Papyrus. I'm not sure how to break it to her."

- Darrell Kincer

Evolution of Office Space

Posted by John Bowles on April 26, 2010 Share

A brief history of seating arrangements.

I read this article in Wired last year about the evolution of office space design. It suggested that the way offices have been organized over time can show us how attitudes toward work have evolved. I found this fascinating then and was reminded of it today as we discussed similarly the value of transparency in business and branding. Openness and connectedness is desired not only from the people who work for the brand but also from those buy it.

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For the Good

Posted by Dustin Britt on April 23, 2010 Share

Be nice. Do good. Care. Three simple but perfectly profound ideas shared with us by new friends and client Andy Sernovitz and the team over at Social Media Business Council.

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New Work: ZeroCelsius

Posted by Alvin Diec on April 22, 2010 Share

Snapshot No. 6: "We practice what we preach and we think our work shows it. We don't just talk theory; we actually make things happen. We bring financial plans and portfolios to life in creative and fascinating ways..."

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"Their service sounds awesome and the piece looks incredible!"

- david

BRANDING vs MARKETING

Posted by Craig Johnson on April 21, 2010 Share

I often get asked about how what we do as a brand identity house relates to what other marketers may do.

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"For me, Branding represents one's reputation-your core character-and Marketing represents those actions that continue to build and shape your reputation."

- Heather W.

The High Cost of Giving

Posted by Blake Howard on April 20, 2010 Share

It's agreeable that most people want to do good, but our good-will can often lead to something monstrously evil.

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"[...] year I am very honored and incredibly excited to be presenting on "The High Cost of Giving- Solving the pro-bono problem", and more specifically about our On The House..."

- Matchstic | Thoughts From A Brand Identity House :: When Giving Costs

Smart Signs

Posted by John Bowles on April 19, 2010 Share

Digital signage is taking over.

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"I love this "smart sign" by American Eagle at their Times Square store. I purchased a hat there and was able to take a photo that was shown on..."

- Bryan Johnson