In Linchpin, Seth Godin talks about how artists don't exist outside of the box, because it's a vacuum out there. It's where nothing gets done. It's where, what he calls, "The Resistance" lives.

Just like Craig yesterday, today I am speaking at the University of Georgia on "The Creative Process" to some advertising students. I've thought long and hard on what I wanted to say and my main point is exactly what Godin preaches on. Artists need to live inside a box in order to make things happen, it is their structure. Yes, shocking, I know. Inside a box is where the genius lives. Sure, they push their ideas to the fringes, but they need structure. The box is deadlines, systems, processes, etc. The emphasis of creativity is on action not perfection. Perfection is paralysis and to many artists float outside the box with magical ideas that never happen. Artists who change the world are artists who live inside the box.

Below is an old ad from Apple, which might be my favorite ad of all time. Every artist shown in the one minute commercial is known for doing something. Not simply having great sketches. Not simply imagining great inventions, but actually getting down to it, getting their elbows dirty, and actually doing them.

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