Posted by Craig Johnson on March 31, 2010
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Today marks the beginning of one of my favorite traditions at our company, the Matchstic Retreat. Twice a year we completely close down the office for a few days and head out of town as a team.
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Posted by Blake Howard on March 30, 2010
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One of my favorite analogies for "The creative process", and something I highlighted in my talk last week, is gunpowder. Huh? Did you say Gunpowder? Oh yes I did.
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Posted by John Bowles on March 29, 2010
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What in the world has happened to NASA? Space travel has seriously gone out of style and these posters are not helping.
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Posted by Dustin Britt on March 26, 2010
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Google means business. In a war of ideals, they are taking a stand against the Chinese government's decision to limit free speech on the Internet - effectively shutting down google.cn. A bold move by Google, risking their potential market-share in the world's largest burgeoning economy.
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Posted by admin on March 25, 2010
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"An axe is indispensable and sublime, the epitome of fortitude and strength, a perfect design object, a timeless instrument."
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Posted by Blake Howard on March 24, 2010
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In Linchpin, Seth Godin talks about how artists don't exist outside of the box, because it's a vacuum out there. It's where nothing gets done. It's where, what he calls, "The Resistance" lives.
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Posted by Craig Johnson on March 23, 2010
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Tonight I'm speaking at the UGA Ad Club in Athens, Ga. As I've prepared for it, it's made me think a lot about my college experience and what would I say to myself as a college senior about how a career is different from school.
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Posted by John Bowles on March 22, 2010
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If a company has a logo but nobody can remember it, does the company really have a logo?
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Posted by Craig Johnson on March 19, 2010
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Brand Strategy is the process of defining a brand on paper before designing the experience you will send your customers through. This process requires both a microscopic view as well as a telescopic view.
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Posted by admin on March 18, 2010
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During my recent trip to New York, I was reminded how much I love neon signs. There was a time when the dominant glow of these signs served as a friendly beacon welcoming passers-by to stop in for a bite, a drink, or a warm place to stay. Now they are mostly relegated to old dive bars, seedy motels, or vintage-revival restaurant concepts.
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"The greatest work happens when we take time to be quiet and reflect... when we're deliberate. It's a great tradition you have and hope very soon the FrontFin team..."
- Michael