Comments on: Social Media FAIL http://matchstic.com/blog/2010/02/social-media-fail/ Thoughts from a Brand Identity House Tue, 22 May 2012 19:11:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Want http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20381 Want Sat, 06 Feb 2010 00:49:20 +0000 http://matchstic.com/blog/?p=4698#comment-20381 You bring up good points. Only starting to move my work and the services I offer as a designer and artist into the world of SM, I have created a FB account and a blog for my brand. I don't have a following to speak of yet, and don't expect to until I do some strong marketing. But, I decided to feel out the rhythm of the SM tools everyone's using. I've found myself asking some of the questions you pose. I agree with your urging new brands to give the thing some thought and consideration and not to just jump in just because. (Got to your site, blog, etc. through the Accidental Creative website.) - Want You bring up good points. Only starting to move my work and the services I offer as a designer and artist into the world of SM, I have created a FB account and a blog for my brand. I don’t have a following to speak of yet, and don’t expect to until I do some strong marketing. But, I decided to feel out the rhythm of the SM tools everyone’s using. I’ve found myself asking some of the questions you pose. I agree with your urging new brands to give the thing some thought and consideration and not to just jump in just because. (Got to your site, blog, etc. through the Accidental Creative website.)

– Want

]]> By: Dustin http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20379 Dustin Fri, 05 Feb 2010 22:20:54 +0000 http://matchstic.com/blog/?p=4698#comment-20379 Go for it Barb! Go for it Barb!

]]> By: Craig Johnson http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20376 Craig Johnson Fri, 05 Feb 2010 20:18:22 +0000 http://matchstic.com/blog/?p=4698#comment-20376 I wonder if anyone is actually reading this blog entry. It wold be ironic if no one cared. "If a blog is written and posted on the internet and no one reads it, was it really written?" I wonder if anyone is actually reading this blog entry. It wold be ironic if no one cared. “If a blog is written and posted on the internet and no one reads it, was it really written?”

]]> By: Rich Wilson http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20374 Rich Wilson Fri, 05 Feb 2010 19:48:48 +0000 http://matchstic.com/blog/?p=4698#comment-20374 One of the most common complaints I hear from clients is "I don't know what to say on Twitter" or "I haven't seen the ROI yet." I typically respond by saying that it's hard to know what to say or offer much of value without undergoing a heavy listening effort first. This doesn't just mean "join the conversation," but using some free and some more expensive tools to map out conversation trends and how different types of buzz are associated with brands and brand attributes. After taking a few weeks to observe, then it's time to build a bridge between the crowd and what makes your brand unique. Listen, Plan, Engage, Optimize....repeat. One of the most common complaints I hear from clients is “I don’t know what to say on Twitter” or “I haven’t seen the ROI yet.” I typically respond by saying that it’s hard to know what to say or offer much of value without undergoing a heavy listening effort first. This doesn’t just mean “join the conversation,” but using some free and some more expensive tools to map out conversation trends and how different types of buzz are associated with brands and brand attributes. After taking a few weeks to observe, then it’s time to build a bridge between the crowd and what makes your brand unique. Listen, Plan, Engage, Optimize….repeat.

]]> By: Scott Fuller http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20373 Scott Fuller Fri, 05 Feb 2010 19:30:20 +0000 http://matchstic.com/blog/?p=4698#comment-20373 RT @jdbritt Good food for thought, that's for sure. RT @jdbritt Good food for thought, that’s for sure.

]]> By: Barbara Tushbant http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20365 Barbara Tushbant Fri, 05 Feb 2010 15:49:25 +0000 http://matchstic.com/blog/?p=4698#comment-20365 These are great things to consider! I'm making a social media "cheat sheet" for our company- can I include these questions in it? These are great things to consider! I’m making a social media “cheat sheet” for our company- can I include these questions in it?

]]> By: Blake Howard http://matchstic.com/blog/2010/02/social-media-fail/comment-page-1/#comment-20364 Blake Howard Fri, 05 Feb 2010 15:10:23 +0000 http://matchstic.com/blog/?p=4698#comment-20364 Ironically enough, I just started a "Bring @jdbritt Back" social media campaign. You now have a fan page, a tumbler account, and a twitter feed. Ironically enough, I just started a “Bring @jdbritt Back” social media campaign. You now have a fan page, a tumbler account, and a twitter feed.

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