Posted by Dustin Britt on February 12, 2010
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Tax season holds one special promise for the matchstic house - the dancing liberties. Each December the poorly dressed lady liberties head out to the street corners to dance and remind you that Liberty Tax Service can take care of those pesky tax returns. And as they have grown in number and boldness, competitors have started to creep up.
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Posted by admin on February 11, 2010
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In 1907 Dixie designed the disposable paper cup as a solution to health concerns caused by the then-common use of shared glasses in schools and on railways. A century later, we now have to figure out how to curb our addiction to not only paper cups, but all the other disposable things we use in the day to day.
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Posted by Craig Johnson on February 10, 2010
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This is a phrase that we say a lot around our house. In our daily work, we're given the privilege of helping organizations build a brand. Their proverbial "flag". It's easy for us to get excited and wrapped up in "our work". But at the end of the day, it's not about us at all. It's about the people we work for.
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Posted by Blake Howard on February 9, 2010
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We are incredibly excited to announce the generosity of Battle Axe, a broadcast design studio specializing in motion, joining the On The House 2010 team to help transform the Atlanta Union Mission! They are not only our dear friends, but also a recent client.
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Posted by John Bowles on February 8, 2010
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I was reading an article the other day about Apple and Google (we reference them a lot I know, stay with me.) The article talked about competition between the iPhone and Droid. How regardless of who wins the battle, Google wins the war.
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Posted by Dustin Britt on February 5, 2010
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This past December I completely forgot about checking Twitter & Facebook. No intent to do so...it just happened. A couple weeks later, when I realized the time that had passed, I also realized I hadn't missed it. So I set out on an experiment to see what would happen if I stopped the constant social media participation for a bit. How long would I last? Would people start to ask me why? My last SM check in was on Dec 18. Number of people that have asked me why I stopped posting - only 2.
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Posted by admin on February 4, 2010
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A good brand doesn’t “give people what they want”; a designer’s job isn’t to find out what makes the customer happy and thus continue doing it.
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Posted by Craig Johnson on February 3, 2010
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About a year or so, we released what we call the Field Guide to Designing Brand Identity. This concept has come up on several conversations as of late, so I thought it might be good to revisit. The basic idea: there are two directions to take when designing brand identity: the Shotgun or the Sniper.
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Posted by Blake Howard on February 2, 2010
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In 1927, there were two watchmakers side by side, store by store, competing for the market share in the hustle and bustle of New York's Diamond District. One finds away to innovate and better serve his customers, the other fears change. One wins. One loses.
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Posted by John Bowles on February 1, 2010
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My wife and I just got back from the grocery store. We went to Wal-Mart… and it was miserable. We didn't really want to go but had too. The people working didn't want to be there but had too. Despite the fact that they had 25 registers only 5 were open so the lines were long. The lady in front of us didn't have a skew for some item so the cashier had to hike to northern Wal-Mart to find it. Cashier finally starts scanning our groceries and cramming them in bags. It was just a very unhappy place and a bad experience. They've tried to make it more enjoyable I suppose with the old folks saying hello when you walk in… but I digress.
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