We are incredibly excited to announce the generosity of Battle Axe, a broadcast design studio specializing in motion, joining the On The House 2010 team to help transform the Atlanta Union Mission! They are not only our dear friends, but also a recent client.

Battle Axe is the occupational moniker of one of Atlanta's most talented (and charasmatic) motion designers, Adam Plouff. We recently helped create his Battle Axe brand identity with one goal, set out up front by Adam, to simply "Melt Faces". More so, we wanted to create the usual suspects of good design, simplicity, distinction, and memorability, in the logo mark that could easily translate into multiple applications. Influenced by big, bold, and "awesome" Viking styles we formed the simple "B" monogram with an aggressive "axe-chopped" letter mark. Below are some "proof of concept" images on how the system would translate into multiple appellations. To view our presentation pdf click here.

Battle Axe, fresh off the matchstic process itself, will chop away to help add a much need spark to the Atlanta Union Mission identity. Stay tuned for more On The House partners announcing soon!

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