A Brand New Song
This past weekend Alvin, Daniel, and myself listened to a gaggle of our favorite songs trying to pinpoint the perfect matchstic song. We need something that was cool but not pretentious. Upbeat but not Fergie. Fun but not Oingo Boingo. Classic but not "Danger Zone". It seemed easier to know what we weren't more than what we were (alot like branding). We went from Bonnie Tyler, "I Need a Hero" to Tokyo Police Club, "I need an experiment". It was an overall feeling you got from each track that was either on brand or not. Simply put, it was a gut feeling. We finally narrowed it down to our top five and are trying to whittle it down even further to just one. It made me think on a different level about the matchstic brand.
What's your brand song? How does it make you feel? Do people want to listen to it? Does it make them want to dance? Or Maybe its time for a new song?
4 Comments
"Blake - You guys are definitely hipper than Bonnie Tyler! Looking forward to seeing what you all decide upon for your brand song.
You definitely have me thinking about what the song should be for Brainzooming.
Mike"
- MIke Brown
"Ha! Thanks Mike. Let me know if you come up with one for Brainzooming- would love to hear it!"
- Blake Howard
"Blake,
Here are a few songs that could work:
1)Ghostbusters song (especially 2nd verse that say "when there is something strange and it don't look good!" call Matchstic ya heard
http://www.youtube.com/watch?v=T0OGMue-NLE
2)Gotta put out these...
http://www.youtube.com/watch?v=TCeD_6Y3GQc
3)Got to go with 2 songs from the movie Over the Top (no idea how I got to this)
Winner Takes It All - http://www.youtube.com/watch?v=hUbwSdnLJBY
Take It Higher - http://www.youtube.com/watch?v=yXilSfWl7_0
4) Ending this brainstorming session with this track
http://www.youtube.com/watch?v=kDIacLGmFf8"
- Joe Manahan
"Our is "Cap'n Kirk" by Bob Schneider. We think it captures our attitude about work, life, community. Our website features the music video: http://kca-wealth.com/default.aspx Our current clients have gotten a huge kick out of it. And we've received some positrons from our competitors who confess they would never do such a thing. Now, that's music to my ears."
- Ross Gott