Human

Posted by Dustin Britt on February 26, 2010 Share

I'm turning 30 next week. And as I reflect back on my 20's - and what I've learned so far in business and branding - I see one common theme that is increasingly important to me: being human. Let me explain...

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"Dustin. Two words: thank you. This really inspired me. :) Happy big 3-0!"

- Brittany

Film Is Not Dead

Posted by admin on February 25, 2010 Share

As print and film continue to fade away, A Bryan Photo is turning what seems to be something negative into a competitive advantage. The medium has become more valuable, more niche. They've embraced it. It's a stubborn nod to authenticity. And it's exactly what we need more of.

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"Ross, you're exactly right. I think we connect to the lo-fi stuff on a more primal level because it's such a great reflection of our memories and dreams, which are..."

- Alvin Diec

New ‘Bou

Posted by Craig Johnson on February 24, 2010 Share

Next Monday, Caribou Coffee is going to launch it's new Brand Identity. It contains a hidden coffee bean, more scripty font, and "C" in the antlers as well as changing the secondary color from black to brown.

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"not a big fan of the rebrand for most of the same reasons that have all been stated above. Dan, I commend you for mocking up your own but I..."

- Nate

A Brand New Song

Posted by Blake Howard on February 23, 2010 Share

Music has the magical ability to transform cultures, unite enemies, and inspire movements. Can a brand do that?

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"Our is "Cap'n Kirk" by Bob Schneider. We think it captures our attitude about work, life, community. Our website features the music video: http://kca-wealth.com/default.aspx Our current clients have gotten a..."

- Ross Gott

Functional Art

Posted by John Bowles on February 22, 2010 Share

The Atlanta airport is adding a new international terminal but there's been controversy over the artwork for it.

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"Why do we need $5M? Couldn't we get some of the local artists looking for an outlet for their work to place their works for sale in the space?..."

- @austinklee

Let’s Motor

Posted by Dustin Britt on February 19, 2010 Share

While driving home in our Civic the other day, I heard an ad on NPR for the Mini Cooper. Its hook, "go-kart-like handling". That's definitely not how my Civic feels, so I took notice. Its an interesting idea - to push me to thinking of a Mini in the same realm of experiences I've had driving on go-kart tracks or in my cousin's backyard. One thing came to mind when I heard that ad...fun.

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Guest Post: Pace

Posted by admin on February 18, 2010 Share

How do you do? My name is Daniel Cole, Matchstic employee for just one and half weeks. I am guest posting today about a simple topic: pace.

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"Welcome to the team Daniel. Great first post. Looking forward to meeting you soon."

- Bryan Johnson

Country Flags & Brand Identity

Posted by Craig Johnson on February 17, 2010 Share

I love the Olympics. Something about seeing the world united and playing games together is just awesome. I stayed up late Friday night to watch the entire opening ceremony (yes, midnight is late for me: I have 2 little kids who wake up at 6:30am whether I like it or not). During the ceremony I was so struck by all of the country flags...

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""comments"
- Hi All, Have you seen the Kenyan Flag in Olympics and Other international Sports meeting. It make me want to just visit Kenya and see it for real. The..."

- Ephraim Kimotho

Speed vs. Commitment

Posted by Blake Howard on February 16, 2010 Share

In the land rush of marketing new ideas, a tension forms between being the best or the first.

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"i think the hedgehog concept of the great companies in 'good to great' paints a clear picture of which is better. speed is nice to have but commitment is..."

- matt

Simple

Posted by John Bowles on February 15, 2010 Share

Command Records was a label back in the 50's making records for audiophiles.

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"this post combines two of my favorite things... percussion... and john bowles"

- david