I'm turning 30 next week. And as I reflect back on my 20's - and what I've learned so far in business and branding - I see one common theme that is increasingly important to me: being human. Let me explain...
As print and film continue to fade away, A Bryan Photo is turning what seems to be something negative into a competitive advantage. The medium has become more valuable, more niche. They've embraced it. It's a stubborn nod to authenticity. And it's exactly what we need more of.
Next Monday, Caribou Coffee is going to launch it's new Brand Identity. It contains a hidden coffee bean, more scripty font, and "C" in the antlers as well as changing the secondary color from black to brown.
Music has the magical ability to transform cultures, unite enemies, and inspire movements. Can a brand do that?
The Atlanta airport is adding a new international terminal but there's been controversy over the artwork for it.
While driving home in our Civic the other day, I heard an ad on NPR for the Mini Cooper. Its hook, "go-kart-like handling". That's definitely not how my Civic feels, so I took notice. Its an interesting idea - to push me to thinking of a Mini in the same realm of experiences I've had driving on go-kart tracks or in my cousin's backyard. One thing came to mind when I heard that ad...fun.
How do you do? My name is Daniel Cole, Matchstic employee for just one and half weeks. I am guest posting today about a simple topic: pace.
I love the Olympics. Something about seeing the world united and playing games together is just awesome. I stayed up late Friday night to watch the entire opening ceremony (yes, midnight is late for me: I have 2 little kids who wake up at 6:30am whether I like it or not). During the ceremony I was so struck by all of the country flags...
In the land rush of marketing new ideas, a tension forms between being the best or the first.
Command Records was a label back in the 50's making records for audiophiles.
- Brittany
- Dwight
- Jessica Borklund