The Super Bowl is a game of dramatic irony.

They say we are exposed to around 3000 advertisements a day. Given a 14 hour day that's roughly 3 ads per minute. We know this to be somewhat true by the shows we watch, the websites we visit, the blogs we read and the radio stations we listen too. Ads are annoying. Commercials are always interrupting a great show, web banners distract us as we read and radio ads making us want to change the station. Almost all of the entertainment we enjoy is made possible through advertising dollars. And sometimes the entertainment itself is an advertisement. But this is what we've asked for. We ask to be entertained and in exchange we are given a sales pitch, that's the deal. It's a part of everyday life and yet my guess is most would say an unwanted part. Most of us would say there is way too much advertising and it feels like we're being sold something all the time. The Super Bowl however, is one show we actually watch for the advertising. It's the only production where the "show" itself becomes the interruption. The only show you watch to be annoyed. It's a super celebration of commercialization. Thoughts?

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