http://matchstic.com/blog/2010/01/schultzs-return-to-focus-profit/ Thoughts from a Brand Identity House Tue, 22 May 2012 19:11:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://matchstic.com/blog/2010/01/schultzs-return-to-focus-profit/comment-page-1/#comment-20272 Rich Wilson Tue, 02 Feb 2010 15:20:23 +0000 http://matchstic.com/blog/?p=4640#comment-20272 No doubt it's because they've started listening effectively to their customers. They're near the top of the Altimeter Group's most socialized brands, something that's hard to do if you're relying on spin for marketing. Plus, brands like Starbucks are the reason last year was the first in many years in which consumer trust in ad messages actually increased. We wrote a bit about it and put the Nielsen report on our blog http://srm.vitrue.com/Siy No doubt it’s because they’ve started listening effectively to their customers. They’re near the top of the Altimeter Group’s most socialized brands, something that’s hard to do if you’re relying on spin for marketing. Plus, brands like Starbucks are the reason last year was the first in many years in which consumer trust in ad messages actually increased. We wrote a bit about it and put the Nielsen report on our blog http://srm.vitrue.com/Siy

]]> http://matchstic.com/blog/2010/01/schultzs-return-to-focus-profit/comment-page-1/#comment-20109 Alvin Diec Fri, 29 Jan 2010 14:52:48 +0000 http://matchstic.com/blog/?p=4640#comment-20109 What I'm curious about is how their "indie" ventures will do. www.streetlevelcoffee.com and www.roystreetcoffee.com probably offer an experience and product that is a step above the usual Starbuckses, but unfortunately will always have that cloud of phoniness hanging above them. What I’m curious about is how their “indie” ventures will do. http://www.streetlevelcoffee.com and http://www.roystreetcoffee.com probably offer an experience and product that is a step above the usual Starbuckses, but unfortunately will always have that cloud of phoniness hanging above them.

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