Historically money and power were achieved through the acquisition of land. If you owned a lot of land, you could produce as much as that land would allow. And it was yours to keep until you decided to sell. No one could come and take your land. The path to compete with the guy who owned a ton of land was steep and seemingly unachievable. But we live in a different age...

We live in an age where it's no longer about the battle to own land.  It's a battle for the mind of the customer.  And even if someone else owns way more minds that you, it can be taken without buying it from him.  He has to constantly earn it.  He can't just own a spot in the customer's mind and sit down and rest.  The path to competing with him isn't nearly as daunting.  Some of the largest companies in the world today were started less than 15 years ago: Facebook & Google.  Not to mention the fact that while there is a clearly defined limit to how much land you can own, the opportunity as to how much mental real estate you can own is virtually limitless.

What I love most about this is that it forces constant service to the end customer who ultimately benefits the most.  A culture of service.  The path to the top is not through brute force, but through humility.

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