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	<title>Comments on: Do You Believe in Magic?</title>
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	<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/</link>
	<description>Thoughts from a Brand Identity House</description>
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		<title>By: Franklin</title>
		<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/comment-page-1/#comment-20377</link>
		<dc:creator>Franklin</dc:creator>
		<pubDate>Fri, 05 Feb 2010 22:05:01 +0000</pubDate>
		<guid isPermaLink="false">http://matchstic.com/blog/?p=4619#comment-20377</guid>
		<description>Well, I&#039;ve read a number of pro/con statements and even though its not out to market yet I don&#039;t see it as much competition for the Ereader market despite it&#039;s benefits. People like the ereader for what an ereader does, its simple and primarily allows the user to read books etc... The IPad is Apple&#039;s push into the marketplace doing what its always done, forging it&#039;s own path to dominate the market of IPadlikes. Unfortunately it&#039;s like the continuation of an old idea rather than the making of a new one and not really even a better idea just a bigger one, oh well thats what new generations are for. I guess the hard of seeing folks and seniors will jump all over this &quot;yea give me a IPad in fact give me two, one fer each eye&quot;.</description>
		<content:encoded><![CDATA[<p>Well, I&#8217;ve read a number of pro/con statements and even though its not out to market yet I don&#8217;t see it as much competition for the Ereader market despite it&#8217;s benefits. People like the ereader for what an ereader does, its simple and primarily allows the user to read books etc&#8230; The IPad is Apple&#8217;s push into the marketplace doing what its always done, forging it&#8217;s own path to dominate the market of IPadlikes. Unfortunately it&#8217;s like the continuation of an old idea rather than the making of a new one and not really even a better idea just a bigger one, oh well thats what new generations are for. I guess the hard of seeing folks and seniors will jump all over this &#8220;yea give me a IPad in fact give me two, one fer each eye&#8221;.</p>
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		<title>By: J.C.</title>
		<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/comment-page-1/#comment-20079</link>
		<dc:creator>J.C.</dc:creator>
		<pubDate>Thu, 28 Jan 2010 19:08:57 +0000</pubDate>
		<guid isPermaLink="false">http://matchstic.com/blog/?p=4619#comment-20079</guid>
		<description>Well I&#039;m just not sure if it&#039;s going to create a need or satisfy one that I have yet to discover that I have. I agree with the casual internet approach.

But I thought the Kindle didn&#039;t have a backlight because of the effect on your eyes. You wouldn&#039;t be able to read it for an extended period of time just like your computer screen. But i could be totally off base on that one.</description>
		<content:encoded><![CDATA[<p>Well I&#8217;m just not sure if it&#8217;s going to create a need or satisfy one that I have yet to discover that I have. I agree with the casual internet approach.</p>
<p>But I thought the Kindle didn&#8217;t have a backlight because of the effect on your eyes. You wouldn&#8217;t be able to read it for an extended period of time just like your computer screen. But i could be totally off base on that one.</p>
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		<title>By: Ray Jarrell</title>
		<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/comment-page-1/#comment-20074</link>
		<dc:creator>Ray Jarrell</dc:creator>
		<pubDate>Thu, 28 Jan 2010 16:16:53 +0000</pubDate>
		<guid isPermaLink="false">http://matchstic.com/blog/?p=4619#comment-20074</guid>
		<description>My wife Alvin. Yes my wife will use this device. Quickly check an email in the morning to see if she needs go down to our home office, read a book while traveling on the subway, finish an email right before bed, watch a movie on the plane, read a book while waiting for the dentist, on and on. My wife is a perfect fit for the device Alvin.

The IPad paves the way for the future. Creates creation. Creates thinking in a different way - what is possible? Will I be able to throw my TV on the wall in a few years and just tell it what to do because of where this device will lead us? 

What everyone should be saying is &quot;why is the Kindle still not back lit?&quot; This is frustrating for me and lazy on their part. Amazon makes millions with no improvements to their devise except size? I have to carry a reading light in order to light the thing? Talk about an extra thing to carry! 

Is it too expensive? Now we have a devise that is about the same price as the rest of e-readers, is back lit, color and ingenious. No glare screen is an easy fix and will be added if needed. Now I can check email! I can surf the web! For the same price as a regular ereader? It is about possibilities. Why are people harping on Apple for making an amazing device - they raised the bar - and are making other companies responsible for the their technology. Thank goodness. I am beyond excited for the IPad  and have reason to be</description>
		<content:encoded><![CDATA[<p>My wife Alvin. Yes my wife will use this device. Quickly check an email in the morning to see if she needs go down to our home office, read a book while traveling on the subway, finish an email right before bed, watch a movie on the plane, read a book while waiting for the dentist, on and on. My wife is a perfect fit for the device Alvin.</p>
<p>The IPad paves the way for the future. Creates creation. Creates thinking in a different way &#8211; what is possible? Will I be able to throw my TV on the wall in a few years and just tell it what to do because of where this device will lead us? </p>
<p>What everyone should be saying is &#8220;why is the Kindle still not back lit?&#8221; This is frustrating for me and lazy on their part. Amazon makes millions with no improvements to their devise except size? I have to carry a reading light in order to light the thing? Talk about an extra thing to carry! </p>
<p>Is it too expensive? Now we have a devise that is about the same price as the rest of e-readers, is back lit, color and ingenious. No glare screen is an easy fix and will be added if needed. Now I can check email! I can surf the web! For the same price as a regular ereader? It is about possibilities. Why are people harping on Apple for making an amazing device &#8211; they raised the bar &#8211; and are making other companies responsible for the their technology. Thank goodness. I am beyond excited for the IPad  and have reason to be</p>
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		<title>By: Branden Lower</title>
		<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/comment-page-1/#comment-20070</link>
		<dc:creator>Branden Lower</dc:creator>
		<pubDate>Thu, 28 Jan 2010 13:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://matchstic.com/blog/?p=4619#comment-20070</guid>
		<description>Look at how Steve Jobs presented the thing. It&#039;s a living room device. Imagine coming home from work. You&#039;re done with completing &quot;tasks&quot; on a computer. All you want is to sit around on your couch and have a great experience surfing the internet, maybe casually listening to music, looking at pictures, etc. You don&#039;t really need a camera. It&#039;s a luxury tool. They&#039;re competing for the netbook department. Not the computer. Which, I might add, they also do very well.

Great article on why it will be a success: http://www.9to5mac.com/node/13498</description>
		<content:encoded><![CDATA[<p>Look at how Steve Jobs presented the thing. It&#8217;s a living room device. Imagine coming home from work. You&#8217;re done with completing &#8220;tasks&#8221; on a computer. All you want is to sit around on your couch and have a great experience surfing the internet, maybe casually listening to music, looking at pictures, etc. You don&#8217;t really need a camera. It&#8217;s a luxury tool. They&#8217;re competing for the netbook department. Not the computer. Which, I might add, they also do very well.</p>
<p>Great article on why it will be a success: <a href="http://www.9to5mac.com/node/13498" rel="nofollow">http://www.9to5mac.com/node/13498</a></p>
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		<title>By: Craig Johnson</title>
		<link>http://matchstic.com/blog/2010/01/do-you-believe-in-magic/comment-page-1/#comment-20069</link>
		<dc:creator>Craig Johnson</dc:creator>
		<pubDate>Thu, 28 Jan 2010 13:15:48 +0000</pubDate>
		<guid isPermaLink="false">http://matchstic.com/blog/?p=4619#comment-20069</guid>
		<description>I still can&#039;t figure out what value this thing brings.  it&#039;s either way too big of an iPod or a weak computer.  and though I thought it would rival the Kindle, it doesn&#039;t seem to do that either.  the Kindle&#039;s big advantage is the no-glare screen.

I don&#039;t get it, but like you said, none of us have yet to play with it either...</description>
		<content:encoded><![CDATA[<p>I still can&#8217;t figure out what value this thing brings.  it&#8217;s either way too big of an iPod or a weak computer.  and though I thought it would rival the Kindle, it doesn&#8217;t seem to do that either.  the Kindle&#8217;s big advantage is the no-glare screen.</p>
<p>I don&#8217;t get it, but like you said, none of us have yet to play with it either&#8230;</p>
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