And with that classic line courtesy of Arnold "Mr. Freeze" Schwarzenegger, I'd like to introduce a client we've been working with for the past several months. Ross and Robin form the dynamic duo that is ZeroCelsius, up in New Hampshire (where it is indeed 0º C all year round).

They're a wealth management company, but one that's a little different. They're almost the exact opposite of what pops up in your head when you think finance or money or management. One that's approachable, warm, funny, human. A "creative" wealth management company that speaks to, well, creatives.

While they don't always take themselves seriously, they're quite serious about their work. (Believe me, I've looked at enough charts and graphs and spreadsheets to know it's not all fun and games). Aside from being great to work with, it's also been a great learning experience.

But what's really cool about ZC is the unique focus they have and the story they tell. They've picked sides; they're not everything to everyone. And because of that, they're doing something that seems to be increasingly rare — they're interesting. It's a model quite different than that of the-customer-is-always-right, but because of that, they're able to work with the right customers.

We've been working together to polish the brand messaging and coming up with new, really unique approaches to engage their customers. It's exciting stuff, and I can't wait till we roll it all out.

That being said, I'll leave you with more words of wisdom from Mr. Freeze: "In this universe, there's only one absolute… everything freezes!"

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