I saw this episode of Globe Trekker the other night. They’re traveling through South America, specifically Columbia which has had a recent history of drug war violence. Knowing this, they figured it would make for good television to visit a guy who makes bullet proof vests. They were right…

As odd as it may sound, I found this to be a great illustration of what it means to really believe in your product. Honestly, would you ever buy a bullet proof vest from a guy unwilling to wear it himself, at gun point? Heck no! You buy a vest that you’re confident will stop a bullet. And the only way to know it will in the future, is to see it work now. Talk is cheap, prove it?

Prove to me that this will do what you say. Prove this will make me more money, make me more efficient, make me better. Proof is powerful. It's where the rubber meets the road. It's the difference between a good product and a bad product. Bad products don’t offer to be tested.

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