We teamed up with the lively folks at Catalyst a few months back to produce some material for their tenth annual east coast conference. If you don’t know about Catalyst, check them out here.

This years theme of “On Your Mark”  lead us down a few paths, but mainly the idea of user interaction. We wanted conference goers to literally “Make their mark” on all the conference materials. So throughout the campaign we built user generated content, fill-in the blank manifestos, and plenty of places to leave their mark. Catalyst is all about the experience, including every piece of design. Below are some of the final products. To check out the Conference site we developed click here.

Lab Notebook
Vellum overlay cover for conference attenders to sign their literal mark or signature to the front cover.

Main Conference Notebook
Die cut cover for attenders to fill in the blanks and reveal the underlying manifesto on the second page.

This entry was posted on Tuesday, November 3rd, 2009 at 6:00 am and is filed under Branding, Client, Design. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.