On Your Mark, Get Set, New Work!

Posted by Blake Howard on November 3, 2009 Share

We teamed up with the lively folks at Catalyst a few months back to produce some material for their tenth annual east coast conference. If you don't know about Catalyst, check them out here.

This years theme of "On Your Mark"  lead us down a few paths, but mainly the idea of user interaction. We wanted conference goers to literally "Make their mark" on all the conference materials. So throughout the campaign we built user generated content, fill-in the blank manifestos, and plenty of places to leave their mark. Catalyst is all about the experience, including every piece of design. Below are some of the final products. To check out the Conference site we developed click here.

Lab Notebook
Vellum overlay cover for conference attenders to sign their literal mark or signature to the front cover.


Main Conference Notebook
Die cut cover for attenders to fill in the blanks and reveal the underlying manifesto on the second page.


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4 Comments

"So dope."

- John (Human3rror)

"excellent work. as always."

- mds

"Thanks guys!"

- Blake Howard

"Social comments and analytics for this post...

This post was mentioned on Twitter by matchstic: On Your Mark: a look into our work for Catalyst Conference. http://matchstic.com/blog/?p=3841..."

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