Whether we admit it or not, there are certain aspects of a brand that are much sexier than others. Developing a very engaging and interactive website is a lot of fun and cool to show off. Designing really cool package that will be seen every day can bring a lot of pride both to the one designing as well as the client.

But there is opportunity in all aspects of the customer’s experience of your brand. Tiny little opportunities that can be easily overlooked. Areas of that you’re not currently leveraging to tell your brand’s story.  Here are a few possible examples:

• An Email Signature

• The way you answer the phone

• A Receipt

• A Coffee Cup Sleeve

• A Handwritten Note

• An Estimate or Proposal

• The FAQ page on your website

• A voicemail greeting

• An Invoice

• Being on Time

• The back of your business card

• Beating a Deadline

• A Napkin

• A PowerPoint footer

• A call to a Customer just to say Thank You

Try to think of one small thing you can improve upon today.  Most of these won’t cost you any money.

What did you think of?  How will you improve upon it?

This entry was posted on Wednesday, November 4th, 2009 at 6:00 am and is filed under Branding. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.