Comments on: Can a good logo alone fix a bad company? http://matchstic.com/blog/2009/11/can-a-good-logo-alone-fix-a-bad-company/ Thoughts from a Brand Identity House Wed, 10 Mar 2010 14:49:04 +0000 http://wordpress.org/?v=2.9 hourly 1 By: uberVU - social comments http://matchstic.com/blog/2009/11/can-a-good-logo-alone-fix-a-bad-company/comment-page-1/#comment-15924 uberVU - social comments Fri, 13 Nov 2009 04:06:30 +0000 http://matchstic.com/blog/?p=3927#comment-15924 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by matchstic: Can a good logo fix a bad company? http://matchstic.com/blog/?p=3927... Social comments and analytics for this post…

This post was mentioned on Twitter by matchstic: Can a good logo fix a bad company? http://matchstic.com/blog/?p=3927...

]]> By: Saad Al Dosari http://matchstic.com/blog/2009/11/can-a-good-logo-alone-fix-a-bad-company/comment-page-1/#comment-15837 Saad Al Dosari Wed, 11 Nov 2009 15:56:02 +0000 http://matchstic.com/blog/?p=3927#comment-15837 This is a great post … I particularly like the idea, or better to call it the concept, of reflection. Yes, the external image of a company is a mirror for what inside. Rebranding is a change; and change is a strategic choice that should be believed and adopted by the whole organization. A lot of companies choose the option of rebranding just for managers to feel good about themselves and that they are really doing something. And after the buzz of the rebranding diminish, they figure out that they need another rebranding … and another one … and another .. etc. This is a great post …
I particularly like the idea, or better to call it the concept, of reflection. Yes, the external image of a company is a mirror for what inside.
Rebranding is a change; and change is a strategic choice that should be believed and adopted by the whole organization.
A lot of companies choose the option of rebranding just for managers to feel good about themselves and that they are really doing something. And after the buzz of the rebranding diminish, they figure out that they need another rebranding … and another one … and another .. etc.

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