It's hard for me to admit this but slowly and surely I am being converted to more "natural" foods. Over the past few years I've been discovering that what I'm eating, may not be what I ordered. There's this behind the scenes stuff like chemicals, preservatives and pesticides, processes and additives. Things that make food greener, bigger, jucier, tastier. There's the treatment of animals, grass-fed vs. corn fed beef. Even the distance food travels to get to my local grocery store.

I'm finally beginning to see the value. Fresh organic stuff costs a little more and it's hard for those of us who just eat because we're hungry to see the benefit in a $4 gallon of milk over a $2 gallon. Both are white and taste about the same to me. But what I'm finding out is that my expectations of what milk ought to cost may be way off. The fact that I can get a double cheeseburger for $1 has got to have some consequences. Maybe the cow (now my burger) had a pretty inhumane life before he ended up next to my fries. Maybe my burger isn't really an all meat patty. Maybe I'm contributing to my own rising healthcare costs.

This is all new stuff for me, a reality check. I think it is for a lot of folks. And the ones who apparently "know the truth" feel obligated to share it with those who don't. Out of concern, for sure, and the hope that by knowing the truth others might change their own eating habits.

Here's the tie in. My movement toward eating healthier isn't happening because of advertising. It's more personal and trustworthy. With friends as teachers, I know their only agenda is my well being. And thats the key. Our lives are over saturated with advertising. We know the game. Too good to be true always ends with fine print. To really effect change, suggestions have to come from a trusted source. One believer leads to another…leads to another…and so on.

Back to Blog