One of our key philosophies in creating charismatic brands is alignment; A consistent message, voice, and experience throughout all places of interaction. Alignment is also a key component to creating Brand Champions. One helpful way to assess your entire "brand experience" is to map out every single touchpoint of the process. When do you first engage with your audience? What happens next? Then next? Then next? (you get the point)

Once thoroughly mapped out you can begin to score each individual touch-point on how well they engage your audience. Maybe your initial and latter touchpoints are strong, but somewhere in the middle it gets a bit soggy. Maybe you start strong and trail off like a SNL skit. Regardless of your scoring, you can prioritize which touchpoints to focus on and improve. You now know where the gaps are in the wall, and like my good friends from GI Joe said, "Knowing is half the battle".

We recently did this exercise for ourselves, and below is the out pouring. It's important to know every map should be different and a comfortable and honest scoring system is crucial.

Have you ever done this? If so, Which ones need the most love? If not, how can you start the process?

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