Comments on: May the Best Car Win http://matchstic.com/blog/2009/09/may-the-best-car-win/ Thoughts from a Brand Identity House Thu, 29 Jul 2010 19:06:26 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Matchstic Blog » Blog Archive » May the Best Car Win, Indeed http://matchstic.com/blog/2009/09/may-the-best-car-win/comment-page-1/#comment-15359 Matchstic Blog » Blog Archive » May the Best Car Win, Indeed Thu, 05 Nov 2009 14:01:05 +0000 http://matchstic.com/blog/?p=3484#comment-15359 [...] couple months ago, GM launched a pretty ballsy campaign: “May The Best Car Win” — backed by a 60-day money back guarantee by none other than new CEO Ed [...] [...] couple months ago, GM launched a pretty ballsy campaign: “May The Best Car Win” — backed by a 60-day money back guarantee by none other than new CEO Ed [...]

]]> By: Patrick Ritter http://matchstic.com/blog/2009/09/may-the-best-car-win/comment-page-1/#comment-10574 Patrick Ritter Wed, 23 Sep 2009 14:19:21 +0000 http://matchstic.com/blog/?p=3484#comment-10574 I want to "buy" a Corvette for 60 days. Or maybe one of the new Camaros. I want to “buy” a Corvette for 60 days. Or maybe one of the new Camaros.

]]> By: Darrell Kincer http://matchstic.com/blog/2009/09/may-the-best-car-win/comment-page-1/#comment-9565 Darrell Kincer Wed, 16 Sep 2009 10:33:34 +0000 http://matchstic.com/blog/?p=3484#comment-9565 Can you imagine how hard it would be to return a car? There have to be some monster catches and enormous loopholes to this 100% satisfied deal. Can you imagine how hard it would be to return a car? There have to be some monster catches and enormous loopholes to this 100% satisfied deal.

]]> By: Alvin Diec http://matchstic.com/blog/2009/09/may-the-best-car-win/comment-page-1/#comment-9485 Alvin Diec Tue, 15 Sep 2009 13:33:16 +0000 http://matchstic.com/blog/?p=3484#comment-9485 As far as I've noticed, there are three ways to sell cars: 1. On the intrinsic pragmatic qualities of a car built through reputation (a typical Honda or Toyota ad) 2. on the emotional value a car can evoke (remember VW's "Pink Moon" ad?) 3. seemingly unimaginable "perks" and "deals" such as return policies and infinite warranties to overcompensate for an inferior product (Hyundai let you return the car if you got laid off early this year. Wut?). Seems like GM is going for the third option for the simple reason that it really has nowhere else to go. If there were a bright side, Hyundai has monumentally improved its products in the past decade, and as such is getting close to being able to sell cars on real merit. Let's hope GM fully embraces this opportunity to dig itself out. As far as I’ve noticed, there are three ways to sell cars: 1. On the intrinsic pragmatic qualities of a car built through reputation (a typical Honda or Toyota ad) 2. on the emotional value a car can evoke (remember VW’s “Pink Moon” ad?) 3. seemingly unimaginable “perks” and “deals” such as return policies and infinite warranties to overcompensate for an inferior product (Hyundai let you return the car if you got laid off early this year. Wut?).

Seems like GM is going for the third option for the simple reason that it really has nowhere else to go. If there were a bright side, Hyundai has monumentally improved its products in the past decade, and as such is getting close to being able to sell cars on real merit. Let’s hope GM fully embraces this opportunity to dig itself out.

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