Seriously, I'm not.

The truth is, most creatives (worth their salt) have way more bad ideas than good ones. This past New Years Eve, I helped a friend think through a countdown video for a huge party. I had this "brilliant" idea to fake a black out right at the two second mark in the countdown, where the music and lights would go completely dark, causing a meltdown of attendees. Filled with concern & empathy (for the video people) the party goers would surely sit in silence and bewilderment of the botched countdown. Just at the right moment, the music would then kick back in causing rejoicing screams to fall from the masses and the abundant celebration to return, with myself and the video people as heroes. However, that was not the case (actually far from it). The "faked" black out was so Y2K and simply was glossed over by everyone in the room and the celebration went on without the blink of an eye or a grain of awkward hesitation.

This is just one example of hundreds, and I'm proud of that. The day I stop having bad ideas is the day the that one gem doesn't get discovered, it's the day I don't find the gold, and it's the day I start to play it safe. In order to have great ideas you have to be willing to take risks and bomb a few.

What was the last idea you had that bombed?

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