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	<title>Comments on: Healthcare Re-Design</title>
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	<description>Thoughts from a Brand Identity House</description>
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		<title>By: Alvin Diec</title>
		<link>http://matchstic.com/blog/2009/09/healthcare-re-design/comment-page-1/#comment-10338</link>
		<dc:creator>Alvin Diec</dc:creator>
		<pubDate>Mon, 21 Sep 2009 17:54:41 +0000</pubDate>
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		<description>Good points, Mr. Bowles.

What is especially interesting is if we were to tackle &quot;redesigning the engine.&quot; Often missing from those long and heated health care debates is the core of the problem -- the American way of eating.

To quote Michael Pollan:

&lt;em&gt;&quot;To put it more bluntly, the government is putting itself in the uncomfortable position of subsidizing both the costs of treating Type 2 diabetes and the consumption of high-fructose corn syrup...

Cheap food is going to be popular as long as the social and environmental costs of that food are charged to the future. There’s lots of money to be made selling fast food and then treating the diseases that fast food causes. One of the leading products of the American food industry has become patients for the American health care industry.&quot;&lt;/em&gt;

Full article: http://www.nytimes.com/2009/09/10/opinion/10pollan.html

I guess it could be likened to Microsoft selling buggy, attack-prone software and also selling you the anti-virus remedy. They could redesign the software logo to appeal to more people and lower the price so everyone can afford it, but in the end, it&#039;s still buggy software.</description>
		<content:encoded><![CDATA[<p>Good points, Mr. Bowles.</p>
<p>What is especially interesting is if we were to tackle &#8220;redesigning the engine.&#8221; Often missing from those long and heated health care debates is the core of the problem &#8212; the American way of eating.</p>
<p>To quote Michael Pollan:</p>
<p><em>&#8220;To put it more bluntly, the government is putting itself in the uncomfortable position of subsidizing both the costs of treating Type 2 diabetes and the consumption of high-fructose corn syrup&#8230;</p>
<p>Cheap food is going to be popular as long as the social and environmental costs of that food are charged to the future. There’s lots of money to be made selling fast food and then treating the diseases that fast food causes. One of the leading products of the American food industry has become patients for the American health care industry.&#8221;</em></p>
<p>Full article: <a href="http://www.nytimes.com/2009/09/10/opinion/10pollan.html" rel="nofollow">http://www.nytimes.com/2009/09/10/opinion/10pollan.html</a></p>
<p>I guess it could be likened to Microsoft selling buggy, attack-prone software and also selling you the anti-virus remedy. They could redesign the software logo to appeal to more people and lower the price so everyone can afford it, but in the end, it&#8217;s still buggy software.</p>
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		<title>By: Desi</title>
		<link>http://matchstic.com/blog/2009/09/healthcare-re-design/comment-page-1/#comment-10322</link>
		<dc:creator>Desi</dc:creator>
		<pubDate>Mon, 21 Sep 2009 14:45:49 +0000</pubDate>
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		<description>i concur.</description>
		<content:encoded><![CDATA[<p>i concur.</p>
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