Many of you may not know this, but Matchstic has an office chaplain, Scott Armstrong.  Scott (far right in the photo) is the founder and head pastor of City Church Eastside, who you have seen in our work section as well as it being the case study chosen to be in Alina Wheeler‘s 3rd Edition of Designing Brand Identity.

Scott always comes to the beginning of our retreat and will spend some time sharing a message with us.  We're very blessed to have him as a part of our culture, and I thought I would share with you some of what Scott challenged us with last week.  Scott based his talk off of Jesus most famous sermon, the Sermon on the Mount.  Here is the text from Matthew 5:13-16.

"You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men.

You are the light of the world. A city on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house.In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven."

Scott explained how Jesus' charge to be salt and light also applies to Matchstic and our role in affecting culture.  In Jesus' time, salt existed to hinder the decay of meat.  Likewise, we are called, through branding and smart design systems, to assist in slowing the decay that may exist in a company or brand.  The light's job takes it one step further, to reverse the decay and create life.  Again, brand strategies and design systems should create life within an organizational culture.  We always have to keep that perspective.  We're not decorating a company, we're helping to ignite a flame.  Salt and light.  Stop the decay and bring hope and life to all we work with.

Scott, we're so grateful for your heart and your service to the Matchstic culture.  God Bless.

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