http://matchstic.com/blog/2009/09/change-for-change-sake/ Thoughts from a Brand Identity House Tue, 22 May 2012 19:11:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://matchstic.com/blog/2009/09/change-for-change-sake/comment-page-1/#comment-9232 Derek Thu, 10 Sep 2009 13:12:30 +0000 http://matchstic.com/blog/?p=3445#comment-9232 Completely agree. The naming system is terrible. I think this is a classic example of the powers that be saying "great, now everything has gotta have our little 'ns' thingy on it" without ever considering the customer. It takes exponentially more time for new users, and even more so for existing customers, to find what they are looking for. I have a hunch, but I would be very interested to see how this is impacting sales. Completely agree. The naming system is terrible. I think this is a classic example of the powers that be saying “great, now everything has gotta have our little ‘ns’ thingy on it” without ever considering the customer. It takes exponentially more time for new users, and even more so for existing customers, to find what they are looking for. I have a hunch, but I would be very interested to see how this is impacting sales.

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