Comments on: Brand Champions vs. Raving Fans http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/ Thoughts from a Brand Identity House Tue, 22 May 2012 19:11:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matchstic Blog » Blog Archive » What’s at stake? http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-17389 Matchstic Blog » Blog Archive » What’s at stake? Mon, 07 Dec 2009 23:07:47 +0000 http://matchstic.com/blog/?p=3562#comment-17389 [...] on every opportunity to create brand champions is the essence of a charismatic brand. In order for that to be fully realized you have to know [...] [...] on every opportunity to create brand champions is the essence of a charismatic brand. In order for that to be fully realized you have to know [...]

]]> By: Dwight http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-14225 Dwight Sat, 24 Oct 2009 05:33:28 +0000 http://matchstic.com/blog/?p=3562#comment-14225 Ditto @Andy! Ditto @Andy!

]]> By: Andy http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11093 Andy Tue, 29 Sep 2009 19:01:56 +0000 http://matchstic.com/blog/?p=3562#comment-11093 I am your loyal brand champion. What message shall I disseminate enthusiastically? I am your loyal brand champion. What message shall I disseminate enthusiastically?

]]> By: Brittany http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11088 Brittany Tue, 29 Sep 2009 17:26:18 +0000 http://matchstic.com/blog/?p=3562#comment-11088 Blake, this is fantastic. I love what Jon said about trust and belief. Trusting the heart of an organization or brand is to *truly* know and understand what the brand stands for and not dismantling it whenever something doesn't go exactly as intended. Blake, this is fantastic. I love what Jon said about trust and belief. Trusting the heart of an organization or brand is to *truly* know and understand what the brand stands for and not dismantling it whenever something doesn’t go exactly as intended.

]]> By: Blake http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11083 Blake Tue, 29 Sep 2009 16:10:28 +0000 http://matchstic.com/blog/?p=3562#comment-11083 I think that's dead on Jon. Brand Champions are stewards. They are invested and want to see the brand succeed. If there is a problem with your product they would be the first ones to speak up and demand resolution. Thanks for the thoughts! I think that’s dead on Jon. Brand Champions are stewards. They are invested and want to see the brand succeed. If there is a problem with your product they would be the first ones to speak up and demand resolution. Thanks for the thoughts!

]]> By: Jon Smith http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11080 Jon Smith Tue, 29 Sep 2009 15:21:43 +0000 http://matchstic.com/blog/?p=3562#comment-11080 I love this post. Do you think brand champions are more valuable than raving fans when things aren't going well for your product, too? For example, I work for a software company whose #1 goal is to create and maintain raving fans. We have definitely achieved building a raving fan client base. Recently, we released a new software product that had some stability issues, etc. I didn't know it until I read this post, but during that time, I think we started seeing the difference between raving fans and brand champions. Raving fans love our product and people... brand champions trust us, believe in our philosophy, and help us find solutions together based on our past successes even when things are a bit challenging. Raving fans are cheerleaders, but brand champions feel more like extensions of our company out in the field. Not sure if I'm stretching it, but I love this. I love this post. Do you think brand champions are more valuable than raving fans when things aren’t going well for your product, too?

For example, I work for a software company whose #1 goal is to create and maintain raving fans. We have definitely achieved building a raving fan client base. Recently, we released a new software product that had some stability issues, etc.

I didn’t know it until I read this post, but during that time, I think we started seeing the difference between raving fans and brand champions. Raving fans love our product and people… brand champions trust us, believe in our philosophy, and help us find solutions together based on our past successes even when things are a bit challenging. Raving fans are cheerleaders, but brand champions feel more like extensions of our company out in the field.

Not sure if I’m stretching it, but I love this.

]]> By: Chris Carneal http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11076 Chris Carneal Tue, 29 Sep 2009 15:01:10 +0000 http://matchstic.com/blog/?p=3562#comment-11076 Awesome post! Matchstic helps Booster create Brand Champions! Thank you guys for all you do! Awesome post! Matchstic helps Booster create Brand Champions! Thank you guys for all you do!

]]> By: Craig Johnson http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11074 Craig Johnson Tue, 29 Sep 2009 14:19:46 +0000 http://matchstic.com/blog/?p=3562#comment-11074 First it's understanding what people say about you, then going through a detailed process of influencing them them to say what you need them to say. And it's about demonstrating your brand message at every step of the process that people engage with you. Again, it's influence, not teaching that leads to the success of brand champions. Let's circle up soon and discuss more, Brett. First it’s understanding what people say about you, then going through a detailed process of influencing them them to say what you need them to say. And it’s about demonstrating your brand message at every step of the process that people engage with you. Again, it’s influence, not teaching that leads to the success of brand champions. Let’s circle up soon and discuss more, Brett.

]]> By: Brett Trapp http://matchstic.com/blog/2009/09/brand-champions-vs-raving-fans/comment-page-1/#comment-11073 Brett Trapp Tue, 29 Sep 2009 13:52:38 +0000 http://matchstic.com/blog/?p=3562#comment-11073 Great post! Never thought of the distinction between a raving fan and a brand champion. Question: How do you move someone from RF to BC? Is there an intentional process or do you just preach the right message (WE'RE THE ULTIMATE DRIVING MACHINE!!!!!) loudly and hope it comes out when they evangelize for you? Great post! Never thought of the distinction between a raving fan and a brand champion. Question: How do you move someone from RF to BC? Is there an intentional process or do you just preach the right message (WE’RE THE ULTIMATE DRIVING MACHINE!!!!!) loudly and hope it comes out when they evangelize for you?

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