Men Madness

by admin    August 6, 2009

Mad Men is the best show on television right now. Great story, smart writing, obsessive attention to detail and compelling actors — the program has it all. And it doesn’t hurt that it’s a show about our industry, highlighting the same ideas, struggles and triumphs that we experience regularly (albeit with less smoke and liquor). […]

Mad Men is the best show on television right now. Great story, smart writing, obsessive attention to detail and compelling actors — the program has it all. And it doesn’t hurt that it’s a show about our industry, highlighting the same ideas, struggles and triumphs that we experience regularly (albeit with less smoke and liquor).

With the highly anticipated Season 3 on the way, Mad Men has reached an explosion in popularity. First, Zippo’s official MM-branded lighter. Now, you can “MM yourself” at this AMC mini-site and export it as an avatar to use in all your favorite social media apps. Want to be an extra? Upload your best MM pose to the Casting Call site. You might want to stop at Banana Republic first, who will dress you like Draper for less than $850.

It’s not ironic that a show about the ad industry would get its own healthy dose of cross-promotional, branded goods, but has it gone too far? While I often pine for the sleek, tailored work environments in days of yore, manufactured looks from the Gap are definitely not the solution. And like all over-commercialized things, the brand will likely feel cheapened and lose a sort of intangible value. When your name becomes a verb, oftentimes it’s not a good sign.

If any good can come of this, maybe Luckies will make a return to the U.S. The Raymond Loewy- designed logo and package is my favorite of all time.

Mad Men Madness – your thoughts?

A. Good Economic Stimulus! MOAR MAD MEN.
B. I want to look like Don Draper! (Or Miss Holloway!) Bring it on!
C. The kid showing up to work in the baggy suit is scaring me! Make it stop!

5 thoughts on “Men Madness”

  1. My only fear is that the fattened marketing will drive a solid show into the direction of a poorly produced one as over-zealous money-hungry execs push it into a focus on profits alone – and loose sight of the qualities that made it great in the first place.

  2. I absolutely want to be Drapper, minus the weird past and his obsession with starring off into the distance and daydreaming.

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