Matchstic Featured in Designing Brand Identity
Our good friend, and amazing author, designer, strategist, and super hero, Alina Wheeler released the third edition of her book, "Designing Brand Identity". In the latest edition she featured a case study on our identity for City Church Eastside, as well as our X31 logo in some of her examples- we are so honored!
Alina had this to say about putting the City Church case study in her book, "The third edition of Designing Brand Identity has 29 new case studies that I have identified as best practices from around the world. When I visited with Matchstic earlier this year in Atlanta, it was clear to me that it’s a firm to watch. Their “On the House” program is a model that many should follow. Their work is strategic and fresh."
We will be reading the book together as a company, and you should stop and buy one now.
You can also read the entire City Church case study here
Posted by Blake Howard on August 25, 2009




Alana Dy
Alvin Diec
Becky O'Mara
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
1 Comment
"[...] Blake blogged the other day about the honor of Matchstic being featured in Alina Wheeler’s third edition of Designing Brand Identity. If you haven’t picked up your copy yet, do it now. You won’t regret it. [...]"
- Matchstic Blog » Blog Archive » Interview with Alina Wheeler