Comments on: Don’t Rebrand: Part 1 http://matchstic.com/blog/2009/08/dont-rebrand-part-1/ Thoughts from a Brand Identity House Wed, 08 Feb 2012 10:01:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: kate d. http://matchstic.com/blog/2009/08/dont-rebrand-part-1/comment-page-1/#comment-8997 kate d. Tue, 01 Sep 2009 02:43:26 +0000 http://matchstic.com/blog/?p=3335#comment-8997 love the tropicana example! i was ranting about that for weeks (i live in nyc so saw the ads in the subway and almost croaked!) the other goodie recently is Gatorade. LOVE their new ads and branding w/ the 'G' it really works! love the tropicana example! i was ranting about that for weeks (i live in nyc so saw
the ads in the subway and almost croaked!) the other goodie recently is Gatorade.
LOVE their new ads and branding w/ the ‘G’ it really works!

]]> By: Seth Taylor http://matchstic.com/blog/2009/08/dont-rebrand-part-1/comment-page-1/#comment-8992 Seth Taylor Mon, 31 Aug 2009 19:35:20 +0000 http://matchstic.com/blog/?p=3335#comment-8992 Ikea's verdana now matches how uncomfortable their furniture is. Ikea’s verdana now matches how uncomfortable their furniture is.

]]> By: Mike Schinkel http://matchstic.com/blog/2009/08/dont-rebrand-part-1/comment-page-1/#comment-8818 Mike Schinkel Wed, 26 Aug 2009 17:29:43 +0000 http://matchstic.com/blog/?p=3335#comment-8818 I strongly agree. I made the mistake of rebranding my company ("VBxtras") around 1996 (to "Xtras") and then in 2002 (to "Xtras.Net") after I'd created an extremely strong brand at first. Each time we significantly weakened the brand. Rebranding? Just say no... I strongly agree. I made the mistake of rebranding my company (“VBxtras”) around 1996 (to “Xtras”) and then in 2002 (to “Xtras.Net”) after I’d created an extremely strong brand at first. Each time we significantly weakened the brand.

Rebranding? Just say no…

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