"I know it's lame to be the first one to comment on your own blog, but an additional thought hit me this morning and I almost added it into the blog, but it just didn't seem to fit there.

But when I think about someone differentiating in the social networking space, the one really doing that is Twitter. Twitter is not in competition with anyone else, it's in a category by itself and it actually is an amazing complement to Facebook. Actually, Twitter keeps me more involved on Facebook because my Twitter feed moves into my Facebook status. Brilliant. Twitter even makes Facebook better.

Differentiation is an amazing thing when done right."

- Craig Johnson

"Looking at MySpace, it appears to me that they are trying to raise income by selling more and more advertisements. They don't seem to have control of their own site (or brand) anymore. They have allowed annoying pop up ads and other crazy animated, blinking, and obnoxious ads that get in the way of whatever desirable content that is left. They have made lame attempts to emulate some of face books features, and they fall flat. It is like they have conceded defeat and they told their marketing department that their ship is sinking and they need to raise as much cash as they can before they crash to the bottom of the social networking ocean. MySpace still has a lot of users. It seems that a complete and total overhaul of the site, a rebirth of their image, could still make some waves in the industry, but unfortunately (for them) they seem to have simply given up."

- Eric Bachman

"Interesting remarks…
I think MySpace already lost the current ground to Facebook and Twitter and any moves trying to imitate any of them will be doomed to failure since they are both well positioned in the market at the moment. I agree with you that they need differentiation and I would add ‘based on innovation’; just as Nintendo did …
More to that, any strategic alliance, merger, or even acquisition are all available options. But with whom and how are certainly tough questions to answer …
Thanks,
Saad (@smaldosari)"

- Saad Al Dosari

"Great point Saad. Innovation is critical in addition to differentiation. Differentiation alone will never accomplish what they need, but they also can't survive without that differentiation. Also like your thoughts on a strategic alliance - much like what Twitter did with Facebook."

- Craig Johnson

"The only reason I go to myspace anymore is if I find a new band I'm interested in and I want to listen to their music.

Other than that, I've deleted my personal MySpace account, and our company pretty much abandoned our cruise MySpace pages.

We just didn't see any value in it.

Something drastic needs to be done; I wonder if they have the guts to do it?"

- Steve

"Three things: you need to be different, do the opposite and you need to focus.

While X-Box and Playstation were busy adding function upon function like Blu-Ray DVD players, Nintendo did the opposite. A simple game system, that totally different and totally focused on the the remote.

Twitter is focused just on short messages. While Facebook does it all, Twitter does just one simple thing.

What is MySpace? Well, as was said the only thing they have credibility in is music. I would focus on that. Hopefully it is not too late."

- Laura Ries

"hey guys...just wanted to let you know i really enjoy reading your blog. its fantastic and really appreciate your thoughts...keep up the great work...peace...mike."

- mike foster

"I agree with Laura, MySpace needs to focus their differentiation on music. They need to come out with a full suite of online social media tools that enable, empower, and even inspire indie music labels and artists to get their music out there. When you think of independent music production and distribution, MySpace should come to mind. And they for sure need to update their design and get rid of all that blinky-blinky."

- Ron Dawson