These are a few examples of the recent Jeep advertising campaign for Chrysler/Korea. The goal was to advertise Jeep's all weather design and capability. Silhouetted shapes representing contrasting climates are overlapped to create a silhouette of a Jeep. An alligator with a mountain goat, bushman with an eskimo and camel with a wolf. The concept says a Jeep can handle anything anywhere. But it says it much more cerebrally than would be expected. For this I applaud them. For being thought provoking and clever. For asking us to think, not just feel.

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