Comments on: A Name Says it all- Wait no scratch that… http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/ Thoughts from a Brand Identity House Wed, 08 Feb 2012 10:01:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Matchstic Blog » Blog Archive » Brand Names: Swine Flu vs. H1N1 http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7914 Matchstic Blog » Blog Archive » Brand Names: Swine Flu vs. H1N1 Wed, 05 Aug 2009 10:02:24 +0000 http://matchstic.com/blog/?p=3063#comment-7914 [...] + A Name Says it all- Wait no scratch that… [...] [...] + A Name Says it all- Wait no scratch that… [...]

]]> By: Kara http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7389 Kara Thu, 30 Jul 2009 21:15:51 +0000 http://matchstic.com/blog/?p=3063#comment-7389 Thank you for mentioning Marty Neumeier’s book, Zag, in your post. I’m glad the info in it helped you out. I work for Peachpit Press and thought you and your readers would like to know that he recently released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation. The video expands on the concepts presented in his books and presents a cohesive approach to answering all brand-related questions. Check it out below: http://su.pr/2iE1k5 Thank you for mentioning Marty Neumeier’s book, Zag, in your post. I’m glad the info in it helped you out.

I work for Peachpit Press and thought you and your readers would like to know that he recently released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.

The video expands on the concepts presented in his books and presents a cohesive approach to answering all brand-related questions. Check it out below:

http://su.pr/2iE1k5

]]> By: Blake Howard http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7339 Blake Howard Wed, 29 Jul 2009 21:20:56 +0000 http://matchstic.com/blog/?p=3063#comment-7339 i'd have to go with FedEx, Google, Hulu, and Chickfila. All great. All simple. All memorable and different. i’d have to go with FedEx, Google, Hulu, and Chickfila. All great. All simple. All memorable and different.

]]> By: Craig Johnson http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7308 Craig Johnson Tue, 28 Jul 2009 17:40:11 +0000 http://matchstic.com/blog/?p=3063#comment-7308 Another interesting one that sticks very well is "5 Hour Energy" - Simple and to the point. No question ever about "why should I drink this?" Another interesting one that sticks very well is “5 Hour Energy” – Simple and to the point. No question ever about “why should I drink this?”

]]> By: John Reed http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7307 John Reed Tue, 28 Jul 2009 15:13:27 +0000 http://matchstic.com/blog/?p=3063#comment-7307 W Hotels. Modern. Minimalist. Sophisticated. Supremely confident. Just like the hotels this brand represents. One letter says it all. W Hotels. Modern. Minimalist. Sophisticated. Supremely confident. Just like the hotels this brand represents. One letter says it all.

]]> By: Steven Winokur http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7305 Steven Winokur Tue, 28 Jul 2009 14:13:37 +0000 http://matchstic.com/blog/?p=3063#comment-7305 One of my favorite bad names is Accompany. Forgot what they did exactly, but I could see how in print someone thought the name might work. But its use not in print is a problem - "Good afternoon, thanks for calling Accompany. How can I help you?" One of my favorite bad names is Accompany. Forgot what they did exactly, but I could see how in print someone thought the name might work. But its use not in print is a problem –

“Good afternoon, thanks for calling Accompany. How can I help you?”

]]> By: Craig Johnson http://matchstic.com/blog/2009/07/a-name-says-it-all-wait-no-scratch-that/comment-page-1/#comment-7301 Craig Johnson Tue, 28 Jul 2009 04:02:06 +0000 http://matchstic.com/blog/?p=3063#comment-7301 My favorite ever is Blackberry. When all cell phone names were all geeked out, Blackberry went the total opposite direction with their name and it's one of the most memorable cell phone names ever, if not THE most memorable. My favorite ever is Blackberry. When all cell phone names were all geeked out, Blackberry went the total opposite direction with their name and it’s one of the most memorable cell phone names ever, if not THE most memorable.

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