So this is a conversation starter! I found this in a Papermag.com article titled "Rebranding America". Some big name designers and artists weighed in on how they thought America should be redefined. This is a submission from Alex Bogusky, also known for his work with Burger King and recently Microsoft. Here were his comments:

"Che Guevara has become T-shirt shorthand for counterculture — most people in a Che T are oblivious to who he really was and are just celebrating the rebel in us all. In reality, Che went from being a doctor to a murderer in a wrongheaded, desperate attempt to change the world. The Communist Revolution he believed in didn't work — and were he alive today, he would have to face that fact. Knowing that, the question is: Who would Che wear on his T-shirt? Who and what would (or could) he put his faith in?"

Is Obama a rebel's rebel?

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