In case you didn’t know, the robots are taking over. This week, Craig and I flew to Kansas City to help launch the National Robotics League brand at the SkillsUSA conference.

We’ve been hard at work on the NRL for the past few months to finish everything for the conference. (Everything included brochures, business cards, stickers, t-shirts, website and environmental banners and signs). And we thought the hard part was over until we landed and set up the tent in what felt like a hundred degrees (so hot in fact, that the competing robots had difficulties from melting glue).

But when it was all said and done, the result was truly satisfying. Seeing it all come together in web, print and environmental applications was a great feeling — and seeing for the first time in person the skill and dedication of the kids, their mentors and the help of everyone involved was inspiring.

It would be impossible for me to describe the energy and excitement surrounding the NRL exhibit, so see for yourself in the video. Stay tuned for a more in-depth look into the design and process.

National Robotics League from matchstic on Vimeo.

This entry was posted on Thursday, June 25th, 2009 at 6:00 am and is filed under Client, Community, Design, brand. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.