Firefox Rebrand

Posted by Craig Johnson on June 25, 2009 Share










Anyone else think this rebrand was pointless?


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4 Comments

"Absolutely agree with you. Aside from the nuances in the globe – particularly the revised relationship of paw and landmass (which I can appreciate). If the intent was to give it a more relevant, contemporary updating, the "smoothing" of the foxes fur has had the opposite effect on me. To my eye (and taste), the "old" fox still had quite a bit of life left in him/her?

Chris"

- Chris

"Doesn't send shivers down my spine. Kind of lame. Hope they didn't pay someone that much."

- Austin Lee

"It's like that game on AJC.com where you pick the five differences between two photos. This smacks of some new CMO wanting to put his/her mark on things. A waste of money and some designer's time."

- Chris

"I don't know--the extra texture in that tail gets me every time!"

- Jenna

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