Yesterday, I attended AMA‘s signature luncheon featuring Kyoo Kim, VP of Sales at MSNBC.  Kyoo was discussing how to market the news in the new millenium.  It was a fascinating talk and ensuing discussion, but I normally don't remember the majority of what was said.  Usually at something like this, I will walk away with one nuggett that hits me pretty hard.  And about half way through Kyoo's talk, these words hit me over the head…

"The days of expecting people to come to your website is over.  You have to take it to everyone else via social media tools."

As discussions about the value of Facebook, Twittter, LinkedIn, etc continue to be interesting to watch, I see this as an amazing insight on a piece of their value and how to think about them.  I may soon share some recent stories of how I've seen personal success with integrating these into our online strategy at Matchstic, but until then, I won't just be visiting your website, and I guess you won't be visiting mine either, eh?

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