The online battle for Television is just getting revved up.

With the Networks yanking their user-posted programming from YouTube over the past couple of years, NBC started the bout with their online offering – Hulu. FOX, apparently seeing no need to recreate the wheel, went along for the ride publishing their programming via Hulu as well.

Now CBS has entered the conversation with its competitor – TV.com. A late-comer to the game, they appear to have followed Hulu’s model almost entirely…with one exception. They launched their platform both online and via iPhone app, something Hulu has still yet to produce. FOX is also riding shotgun on this venture, with their programming available on TV.com.

So I’m curious – who’s got the better strategy?

Is it NBC, first to market with an excellently solid brand, platform, and library of shows?

Is it CBS, for following NBCs convincing lead, while improving upon their launch with the inclusion of an iPhone App (its worth noting that iPhone Apps generated some $45 million in revenue last year)?

Or is it FOX, riding the coattails of both platforms with little risk or upfront investment, while still getting the views and the ads?

My vote goes to Hulu, but I’m still watching to see who hits the KO.

This entry was posted on Tuesday, May 26th, 2009 at 6:00 am and is filed under Branding, Business, Random. You can follow any responses to this entry through the feed. You can leave a response, or trackback from your own site.