Don't have a big ad budget? Don't worry – you don't need one. According to Tourism Queensland, you just need a really clever idea, social media outlets, and some luck.

The Tourism board released a campaign earlier this year to locate someone to fill "The Best Job in the World". Genius. "The job description? Explore the islands of the Great Barrier Reef for six months and report back to Tourism Queensland and the world via blogs, a photo diary, video updates and interviews." The pay, $110,000 for six months of work.

After 34,000 video entries from some 200 countries, 34 year old Ben Southall was selected as the winner this week.

Of course the goal was not to get someone to fill a job. Rather, it was to provide a platform for people to see how amazing the Islands of the Great Barrier Reef really are and that this is one amazing place you should visit.

Perfect idea, not to mention a great use of resources.

On a side-note, they do appeared to have totally ripped-off the concept used in the Bahamas logo. At least their campaign was original.

*Quote & Picture from article as it appeared at MSNBC.com. Full Article.

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