I just pose this question about the beer brands and I realize the content was about the names which still doesn’t make sense to me. Budweiser makes no more sense than Yuengling. Miller and Coors are easier to say. Back in the day Schlitz and Stohls were huge. In the beer world, names mean nothing. But I digress to my main point about the quality of a brand.

Yuengling is not a national brand, but a well sought after east coast beer. I remember when it first came to Tennessee and how excited people were to finally get their hands on it. Why should their goal be to become a national brand? They’re already known for something much cooler than how many bottles they produce or how many cities they’re in. They’re the first American Brewer. Coors, Miller and Bud have huge sales, but that doesn’t mean their product is better than other beers. It means they had the funds and foresight to short sale taste for numbers. In an area like beer, I respect originality, flavor and history (as do those who drink for more than the hangover tomorrow) over bland, appeal to the masses taste and looking for the quick buck. Bud has realized this. They created the American Lager. Still taste like crap.

Why should the goal be to become as engorged as possible as opposed to creating a strong following in the niche you serve? The Swift School is too small right now to have the thoughts of national brand. Would Swift be judged on test results or the number of children enrolled?

Even with Skank being the first in Atlanta(Yuengling), doesn’t mean Swift should surpass quality for quanity(Budweiser).