Comments on: Need vs Want

By: Brittany

Brittany — Tue, 12 May 2009 14:08:39 +0000

REAL value is what is key here. What’s unique about this economic situation is that it causes us to re-evaluate and not keep doing the same old thing just because it worked then. What worked then may not work now, and so we have to drill down and find the core of what really makes a difference.

In my opinion, the two real needs a company has are a valid and true brand that sticks out in the mind of the consumer and a heck of a customer service department. Whether online, in person or on the phone, customer service reps are THE primary touch point a consumer has with a “living brand” and can make or break the way we feel about a brand.

By: Blake Howard

Blake Howard — Wed, 06 May 2009 12:30:15 +0000

Hey Amber, thanks for the comment. I must say the philosophy of creating a new need for consumers is alarming. We don’t want to create a lie or falsehood of need, but a trust and loyalty of truth. For me its more about bringing the truth to the forefront. I have heard the saying, “Marketing is pornography for consumers”. I’d like to avoid adding to that stereotype.

By: Amber Luke

Amber Luke — Wed, 06 May 2009 02:45:43 +0000

A very wise individual once told me that as marketers, it is our job to create a world that our audience never knew existed but cannot live without. This is where they find the need.

It’s encouraging to see someone look at these times as a challenge to step up their game, instead of placing the blame on someone else. So kudos.